KARUSELLE
Concept / Shoot / Edit
Working with KARUSELLE is a wild ride. It’s intense, fast, and pushes me in ways I didn’t expect.
Everything happens on the fly — ideas, shots, plans — nothing ever stays still. It’s exhausting, sometimes stressful, but also strangely inspiring. What seems impossible one moment can suddenly happen the next.
This environment taught me more than I imagined. I discovered gaps in my own knowledge, found new ways to experiment, and stretched my creativity in directions I hadn’t explored before. Every challenge became a small lesson, a nudge to rethink how I approach my work.
It’s chaotic, messy, and sometimes overwhelming, but that’s exactly where growth happens. I leave each project a little sharper, a little braver, and more ready to see what comes next.
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SLOW FASHION
Shot on the spot, as the idea sparked from a reference. The video came alive in the edit, where music added weight and voiceover layered meaning, creating its immersive, minimal, and mystical atmosphere.
OBSESSION
Filming was a whirlwind, chasing a model fully in the moment, running, crouching, spinning. Though it took longer than it felt, editing brought the video’s energy and personality to life, and I loved every moment of it.
ROTATE YOUR CLOSET
Creating this video was a test of focus and patience — no set structure, just a loose idea to shape. Experimented, refined, and navigated uncertainty until a rhythm emerged that finally felt right and alive.
HELLO, SUMMER
When the client asked for something new, I knew it was time to leave the studio for the forest. It was hot, messy, imperfect and I loved it. We laughed, argued, and saw each other anew — raw and beautifully human.
RARE VINTAGE
This video shifted the focus from full outfits to a single piece — a CHANEL Graffiti Backpack. I got to film close-up shots, which I love, and even though it was spontaneous, the process felt smooth, light, and enjoyable.
FOR EVERY TASTE
This video is one of the moments that reminded me how much connecting through my work matters — returning to create it after some time away, feeling my creativity resonate, and seeing the response it sparked.
